Platforms and AI companies make billions from our content. It’s time creators shared in the value.
Digital Creators Union (DCU) is a creator-led collective working for fair pay, rights and licensing in the digital and AI economy. We are building practical ways for creators to seek consent, credit and fair value when platforms and AI companies commercially use their work and related rights.
Build the model with creators.
DCU is at the beginning. Founding members help shape a practical, transparent approach to rights and value-sharing.
Join as a founding member
Creators register their interest, receive updates and help shape DCU’s early priorities.
Choose whether to authorise DCU
Where a member wishes DCU to act for them, any authority will be set out in a separate written mandate covering specific rights and uses.
Build fairer terms together
DCU seeks to develop fair licensing, consent and payment arrangements with platforms and AI companies. If DCU secures licence income, eligible members may receive distributions under the relevant agreement and distribution policy.
What founding members do
DCU is not a finished institution. It is being built with creators, not simply for them.
Help shape the mission
Contribute to DCU’s early priorities on AI rights, licensing, platform fairness and creator value.
Receive practical updates
Get early updates on creator rights, AI developments, platform changes and DCU’s work.
Join early discussions
Take part in future consultations, online discussions, surveys, working groups and campaigns.
Be part of what comes next
Be among the first creators considered for future licensing, research and partnership opportunities, subject to the relevant agreement and eligibility.
Joining DCU does not automatically transfer rights to DCU. Any authority for DCU to negotiate or administer rights will be set out clearly in a separate written member mandate.
One creator-led collective. Four areas of action.
DCU is developing a practical programme for a fairer digital and AI economy, without claiming to be a registered trade union or regulated licensing body.
DCU AI Rights
Working for consent, credit and fair compensation when creators’ work and related rights are commercially used in AI systems.
DCU Creator Licensing
Developing creator-led approaches to fair commercial licensing where members have authorised DCU to act.
DCU Platform Fairness
Advocating for better terms, transparency and fair value for creators on digital platforms.
DCU Research & Advocacy
Building evidence, public understanding and policy momentum for stronger creator rights.
Built by creators. Starting with one clear mission.
“The digital and AI economy depends on creators’ work, knowledge and participation. DCU is being built so creators are recognised as rights-holders and partners; not treated as free infrastructure.”
DCU is a UK-first, creator-led collective being developed to advance fair pay, rights, consent, credit and licensing in the digital and AI economy.
London creative sceneCreators building DCU together
Help build a fairer creator economy
Digital Creators Union is at the beginning. We are bringing creators together to build a stronger voice for consent, credit, fair licensing and value-sharing in the digital and AI economy.
Join as a founding member to help shape what DCU becomes.
Founding membership does not transfer ownership of your work, guarantee payment, provide legal representation or automatically authorise DCU to act for you.
Get DCU Updates
Get occasional updates on DCU, creator rights, AI developments and future founding-member opportunities.